Pennsylvania-based vitamin and supplement retailer GNC announced its healthcare division, GNC Health, is expanding its offerings to include virtual care services for individuals and families via three membership plans. 

Consumers can purchase a GNC Health Basic plan for $34.99 per month, which offers unlimited access to free virtual urgent and lifestyle care and more than 100 prescription medications at no cost with free shipping. 

The GNC Health Plus plan adds free unlimited access to virtual primary care and more than 400 prescriptions at no cost for $9.99 a month for individuals and $29.99 a month for families of up to six people in the same household.

The company's Premier plan includes all Basic and Plus plan services but adds free virtual mental health and physical therapy for $39.99 a month for individuals and $59.99 monthly for families.  

The company's membership plans also include an up to 80% discount on other medications at pharmacies nationwide. 

The offerings are meant to supplement existing medical insurance, though customers do not need outside health insurance to purchase one of GNC's plans. 

"We envision GNC Health as a way to broaden our consumer reach and bring people meaningful health and wellness solutions because everyone deserves the opportunity to Live Well," Allison Bentley, senior director of strategic programs at GNC Health, said in a statement. 

THE LARGER TREND

GNC launched GNC Health in July with its GNC PRO Access membership, which included access to telehealth appointments for urgent care and personal health needs, as well as more than 40 generic urgent care medications and 70+ generic personal health medicines.

Retail giants have entered the healthcare space in droves over the past several years. 

In 2021, Walmart announced it was moving into healthcare. Last year, it teamed up with behavioral health-coaching platform BetterUp to offer BetterUp for Caregivers, a subscription service offered through Walmart's Wellness Hub. 

Earlier this year, Walmart announced a partnership with California-based diagnostics startup Simple HealthKit to make home diagnostic test kits for diabetes, respiratory health and sexual wellness available to customers via the retail company's website. 

Last year, CVS Health announced it had signed a definitive agreement to acquire home health platform Signify Health for about $8 billion, four years after the company acquired Aetna. 

Walgreens-backed VillageMD also signed an agreement to purchase Summit Health, a multispecialty medical practice and parent company of urgent care provider CityMD, in a nearly $9 billion deal.