Redwood City, California-based startup Striiv, makers of a dedicated portable fitness device of the same name, has launched its first iPhone app, Striiv Smart Pedometer. The free app appears to have much of the same functionality as the company's $99 dedicated device. Striiv partnered with MyFitnessPal for its calorie counting features and large food database.
Striiv's dedicated device encourages...
Video games are hot in healthcare right now.
A fringe topic not too long ago, the subject gained a sense of legitimacy in July, when publisher Mary Ann Liebert Inc. introduced a new journal called Games for Health: Research, Development, and Clinical Applications. The first issue is due out this fall.
That's right, there's now a peer-reviewed, scientific journal specifically examining the role...
As the space for fitness apps continues to grow, app developers need to innovate to gain users. While many apps include an in-app award component, Nexercise, a free iOS app that's the subject of a recent Reuters article, aims to incentivize users with real world products including gift cards, coupons, and vitamin supplements.
Using the app, users track their fitness activities, which can range...
